Fernando Garcia
Toronto, CA
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Crafting innovative digital products with clarity and value since 2014
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2024
Summary:
Canadian-crafted e-commerce: minimalist, sophisticated, accessible in-house brand.
Role:
Senior Product Designer
Skills:
Branding
User Experience
Visual Design (UI)
User Testing/Research
Prototyping
No/Low code
Design Team:
Myself
Product Manager
1 Backend Engineer
1 Frontend Engineer
Quality Assurance
Unique clothing, crafted and design quality
2023
Summary:
Re-design of the app aimed at improving user experience, raising our Google Play score from 2.2 to 4.7.
Role:
Product Design Manager
Skills:
User Experience
Visual Design (UI)
User Testing/Research
Prototyping
Design Team:
Myself
Head of Product
2 Product Designer
3 Frontend Engineer's
3 Backend Engineer's
Quality Assurance
Negotiate freight quickly and easily.
2021
Summary:
Automation of workflows and use of AI to price freight and send smart offers to the base.
Role:
Product Design Manager
Skills:
User Experience
Visual Design (UI)
User testing/Research
Prototyping
Design Team:
Myself
Head of Product
Product Manager
2 Product Designer
3 Backend Engineer's
3 Frontend Engineer's
Quality Assurance
Negotiate freight quickly and easily.
2020
Summary:
Ideation of the Self-Service Investment Journey for Bank Private Accounts
Role:
Senior Product Designer
Skills:
User Experiece
Visual Design (UI)
User Testing/Research
Prototyping
Design System
Design Team:
Myself
Head of Product
Product Manager
UX Writing
2 Backend Engineer's
2 Mobile Engineer's
Quality Assurance
Safe investment option for individuals.
2018
Summary:
Re-design of the app with over 2 million active users on the platform, a pioneering startup in the segment in Brazil.
Role:
Senior Product Designer
Skills:
User Experience
Visual Design (UI)
User Testing/Research
Prototyping
Design Team:
Myself
Head of Product
Agile Coach
Product Manager
3 Backend Engineer's
2 Mobile Engineer's
Quality Assurance
Brazil's largest platform with 1M+ users.